Author name: Ray Baker

Articles

Why Businesses Online Should Aim for Google Page One

Online marketers are now basing the quality and content of their websites based on the above mentioned knowledge. How people search the internet and which sites they typically visit are important factors, which internet marketers consider to a relevant extent. This is why many business people with sites online want to get the search engines’ top spot.

SEO & Internet Marketing News

Top of the Mind Recall – a Google Tool?

Many people are already aware of the commercial benefits of ‘top of the mind recall’. That’s when you see something repeatedly over time there’s a tendency to recall it more easily and favour it over other similar items. The desired effect is to have you feel safer or more comfortable with a brand, a product or service by familiarity. It has been used for decades and you would be regularly exposed to it from TV, radio, magazines, newspapers etc.

Article Marketing, SEO & Internet Marketing News, SEO, GEO & AEO

Why SEO Firms Embracing Article Spinning Software Should Be Ashamed

An SEO and internet marketing consultant discusses and condemns article spinning software while emphasizing quality content. Only recently some SEO companies were brought to my attention who blatantly use spinning software so they could declare to their clients (legally) that they had done their job as agreed. Each scenario was different but crudely displayed the lack of integrity required to maintain the good image the SEO industry has enjoyed to date.

Search Engines, SEO & Internet Marketing News

Site Speed News & Its Effects on Ranking

Provides site speed information, references and a video explaining why site speed affects Google ranking & why you should check site speed. I hasten to reflect on the past a little here by pointing out that I mentioned some time ago that the speed with which your site opens (site speed) is measured and can affect your rankings by Google. Well today I get to say what my best friend irritatingly says to me all the time – “I told you so!”

Internet Marketing

Internet Marketing Surveys

Describes reasons for including internet marketing surveys to help ensure success with internet marketing research. One of the most common mistakes found on the internet today and mostly in the marketing arena, is marketers and small business people charging in to sell a product or service to a niche they didn’t research properly in the beginning. Some people are prepared to trust their hunches but I warn you this can most often be a fools game. Especially when the alternative is so easy.

SEO, GEO & AEO

How to use anchor text in backlinks

This term is often misunderstood with other things in linking but for the main, it means a link which indicates in its text that which you would expect to find on the landing page if you click on it.

So if the anchor text link on a website page stated the words ‘Australian venomous spiders’ what would you expect to find on the landing page that it linked to? That’s right! A landing page with content relating to Australian venomous spiders. It really is as simple as that.

Affiliate Marketing

How to Find the Best Affiliate Program

There are more affiliate programs these days than you can shake a stick at. So how do you choose what’s best for your site or post if you’re the owner of a blog? Equally important, how do you do it easily and know that it will provide you a good reliable service? There are of course a couple of things you need to decide on before you go hunting but fortunately, not too many. I’m also going to provide you access to a little known service that makes this pretty easy. I like easy, I’ll bet you do too!

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