5 Important Do’s in SEO
There are legitimate ways of undertaking search engine optimization and there are not-so legitimate ways. Not-so legitmate ways are called black hat SEO tactics. If you use black hat techniques you may deliver good results but this will only be temporary because when you get caught by search engines (and you will), your site will be treated with disdain (commonly called sandboxed). Search engines are better equipped nowadays to determine whether websites are playing according to their rules.