Author name: Ray Baker

Search Engines, SEO, GEO & AEO

The Simple How-To’s Of Website Optimization

As an SEO consultant I can tell you optimizing for conversion can be done through many strategies and tactics. These can range from simple to difficult and the results also vary depending on the strategy used. A website owner can do the task himself or can let a web professional do the job. For increased conversion rates and website revenues, here are some simple steps to website optimization:

Search Engines, SEO, GEO & AEO

How To Steer Clear Of Search Engine Penalties

Most businesses combine various SEO strategies for their internet marketing campaign. However, there are certain tactics that needs to be avoided. Improper search engine optimization strategies are usually given penalties that range from light to serious penalties. You may find your website plummet from its current ranking or you may be banned for a period of time. This, needless to say, is bad for business.

SEO, GEO & AEO

How To Recognize Black Hat SEO Service Providers

As more and more people are getting internet access and are getting online everyday, there is also a remarkable increase in the use of search engines. Now, more than ever, many businesses seek search engine optimization strategies to increase awareness about their businesses and to increase their website revenues.

Articles

How Vital is Keyword Research in SEO?

Keyword research happens to be one of the most imperative tasks in SEO. Of course, you cannot leave link building and copywriting behind but it would be a mistake to put keyword research at the last of your priorities. In fact, some experts believe that this should come first. When creating affiliate sites, you might find a great deal of importance in selecting which keywords to employ and what competition levels to expect with this imperative. This area of search engine optimization can be really tricky for some.

Articles

Why Businesses Online Should Aim for Google Page One

Online marketers are now basing the quality and content of their websites based on the above mentioned knowledge. How people search the internet and which sites they typically visit are important factors, which internet marketers consider to a relevant extent. This is why many business people with sites online want to get the search engines’ top spot.

SEO & Internet Marketing News

Top of the Mind Recall – a Google Tool?

Many people are already aware of the commercial benefits of ‘top of the mind recall’. That’s when you see something repeatedly over time there’s a tendency to recall it more easily and favour it over other similar items. The desired effect is to have you feel safer or more comfortable with a brand, a product or service by familiarity. It has been used for decades and you would be regularly exposed to it from TV, radio, magazines, newspapers etc.

Article Marketing, SEO & Internet Marketing News, SEO, GEO & AEO

Why SEO Firms Embracing Article Spinning Software Should Be Ashamed

An SEO and internet marketing consultant discusses and condemns article spinning software while emphasizing quality content. Only recently some SEO companies were brought to my attention who blatantly use spinning software so they could declare to their clients (legally) that they had done their job as agreed. Each scenario was different but crudely displayed the lack of integrity required to maintain the good image the SEO industry has enjoyed to date.

Search Engines, SEO & Internet Marketing News

Site Speed News & Its Effects on Ranking

Provides site speed information, references and a video explaining why site speed affects Google ranking & why you should check site speed. I hasten to reflect on the past a little here by pointing out that I mentioned some time ago that the speed with which your site opens (site speed) is measured and can affect your rankings by Google. Well today I get to say what my best friend irritatingly says to me all the time – “I told you so!”

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