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Archive for the ‘SEO’

The Simple How-To’s Of Website Optimization

As an SEO consultant I can tell you optimizing for conversion can be done through many strategies and tactics. These can range from simple to difficult and the results also vary depending on the strategy used. A website owner can do the task himself or can let a web professional do the job. For increased conversion rates and website revenues, here are some simple steps to website optimization:
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How To Steer Clear Of Search Engine Penalties

Most businesses combine various SEO strategies for their internet marketing campaign. However, there are certain tactics that needs to be avoided. Improper search engine optimization strategies are usually given penalties that range from light to serious penalties. You may find your website plummet from its current ranking or you may be banned for a period of time. This, needless to say, is bad for business.
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How To Recognize Black Hat SEO Service Providers

As more and more people are getting internet access and are getting online everyday, there is also a remarkable increase in the use of search engines. Now, more than ever, many businesses seek search engine optimization strategies to increase awareness about their businesses and to increase their website revenues.
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Why SEO Firms Embracing Article Spinning Software Should Be Ashamed

An SEO and internet marketing consultant discusses and condemns article spinning software while emphasizing quality content. Only recently some SEO companies were brought to my attention who blatantly use spinning software so they could declare to their clients (legally) that they had done their job as agreed. Each scenario was different but crudely displayed the lack of integrity required to maintain the good image the SEO industry has enjoyed to date.
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How to use anchor text in backlinks

This term is often misunderstood with other things in linking but for the main, it means a link which indicates in its text that which you would expect to find on the landing page if you click on it. So if the anchor text link on a website page stated the words 'Australian venomous spiders' what would you expect to find on the landing page that it linked to? That's right! A landing page with content relating to Australian venomous spiders. It really is as simple as that.
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Eleven Quick SEO Tips

When it comes to optimizing a website or blog so that it gets a lot of attention from Google and the other search engines, there are a lot of things to think about. Some of these things are really obvious, and others are obscure but nonetheless very helpful for good search engine rankings. Here are ten tips that will help move your site up the charts:
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SEO 101: The Basics

If you have a website, you need it to rank high in the search engines. If your site ranks high with Google and Yahoo it means you have lots of traffic coming to your site, and more sales or advertising revenue. Think first of the phrase you want to rank well for; if there are only a few other sites using that phrase, it is relatively simple getting good placement with the search engines. The trick is to be sure the exact phrase you want to rank for is in the tag and in at least one other area on that page.
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Five SEO Tips for Facebook

Content shared on Facebook Pages is indexable by search engines, so use that capability to your advantage. Here are five Facebook seo tips. Facebook Fan Pages are now being used by many businesses to advertise, often to the extent that it’s used as the company’s home Page, or to point users to the company website. This sort of strategy works well for small or local businesses, or those that cater to a niche market. Facebook has made some recent changes that help companies gain search engine (SEO) traffic.
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Your SEO & Marketing Check List for Site Optimization

This is shockingly easy once you follow a system. Many people get confused with the process of SEO or search engine optimization. It's much easier if you have just one site to work with first. Get that one up to speed and then move on to the next one if you're so inclined.
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Gaining Viral Back Links for Blogs – new

This is not 'Black Hat'. This is about giving an honest review about a blog you like and briefly identifying what it is all about. In the process, every blog owner gets a few back-links while they're helping others. I thought it was clever, helpful, easy and made me aware of sites I would not have otherwise known about. Here's how it works...
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