2008

Search Engines

Google and the Fear of Retribution

Have you put faith and trust in Google guidelines only to find all your hard work and late nights have not only been in vain but in addition, your site(s) have been thrown to the dark and mossy caverns of Google’s supplementary Index (SI)?

Article Marketing

Does Link Bait Work?

The rise of Web 2.0 and social bookmarking brought about a shift in focus for strategies in generating website traffic. Whereas before, the focus was on keywords which would attract search-engine hits, the new plan is to write for people instead of machines, in the hopes that somebody will submit a site’s link to Digg, Reddit, Del.ico.us, et al. This kind of content is called “link bait”.

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