Backlinks are important components especially in search engine optimization strategies. If you want your site known in cyberspace and to create an awareness for your brand, using backlinks as part of your overall strategy would be an excellent idea. The simple rationale for is the fact that search engines and people can only find your website if you let them know where and how to find you.
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Google and the Fear of Retribution
Have you put faith and trust in Google guidelines only to find all your hard work and late nights have not only been in vain but in addition, your site(s) have been thrown to the dark and mossy caverns of Google's supplementary Index (SI)?
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