Top of the Mind Recall – a Google Tool?
Many people are already aware of the commercial benefits of ‘top of the mind recall’. That’s when you see something repeatedly over time there’s a tendency to recall it more easily and favour it over other similar items. The desired effect is to have you feel safer or more comfortable with a brand, a product or service by familiarity. It has been used for decades and you would be regularly exposed to it from TV, radio, magazines, newspapers etc.