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Archive for April, 2010

Top of the Mind Recall – a Google Tool?

Many people are already aware of the commercial benefits of 'top of the mind recall'. That's when you see something repeatedly over time there's a tendency to recall it more easily and favour it over other similar items. The desired effect is to have you feel safer or more comfortable with a brand, a product or service by familiarity. It has been used for decades and you would be regularly exposed to it from TV, radio, magazines, newspapers etc.
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Why SEO Firms Embracing Article Spinning Software Should Be Ashamed

An SEO and internet marketing consultant discusses and condemns article spinning software while emphasizing quality content. Only recently some SEO companies were brought to my attention who blatantly use spinning software so they could declare to their clients (legally) that they had done their job as agreed. Each scenario was different but crudely displayed the lack of integrity required to maintain the good image the SEO industry has enjoyed to date.
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Site Speed News & Its Effects on Ranking

Provides site speed information, references and a video explaining why site speed affects Google ranking & why you should check site speed. I hasten to reflect on the past a little here by pointing out that I mentioned some time ago that the speed with which your site opens (site speed) is measured and can affect your rankings by Google. Well today I get to say what my best friend irritatingly says to me all the time - "I told you so!"
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