Ross Sleight, Marketing Director of Virgin Games claims, “A dreadful state,” in regards to traditional marketing techniques. A speech held at London’s Mermaid Theatre, boasted his ideas about traditional marketing techniques being costly investments and ultimately failing to reach out to the target audience.
In his words, “closed loop systems in terms of blogging and social networks,” produce a block-aid in transmitting marketing messages by the masses. Part of his speech included the failure of a brand-name company’s ability to continue appeal to their targeted marketing audience. Companies can contribute their lack in success to disregarding the Internet-based social realm and proceeding with other marketing tactics accordingly.
The reason traditional marketing strategies do not take hold like they use to because they rely heavily on similar marketing and advertising campaigns across old and upcoming generations. The general public acquires an immunity of sorts towards listening and following marketing or advertising campaigns. Marketing representatives adapt to the new Internet-based wave by moving advertisements from television and magazines to online campaigns. These representatives often run into unhappy clientele determined to disregard any means of direct selling campaigns. Companies find it difficult to move from television and magazines as a solid medium and construct new approaches to the dynamic, target audience.
It seems most sales representatives forgot what values in a marketing campaign hold the most weight in obtaining the customer’s advocacy. The general public demands integrity with open and honest communication when investing in a product or service. The root of a good sale begins with customer service relationships and develops from there as security demonstrated in confidence. Sales representatives do not need to reinvent the wheel, just return to the old styles of marketing and sales techniques.
Flashy gimmicks and streaming banners were once, a trademark of a successful, professionally constructed website. However, the public has lived down the initial flare of appealing graphics and now see past the gimmicks to the details of the product or service as a means of considering the sale. Internet site designers must focus on more than appeal when creating tools to represent a company’s product or services. Thus, born copywriting and infringement laws encasing website content. Online representation through your website becomes a standard measuring tool for customers in determining your integrity and product or service reliability.
The general public takes its hold on the Internet-based market because of its convenience and options for product comparison. Therefore, a company’s website becomes one of the most ultimate deterrents or influences on a consumer’s purchasing power. Sales representatives must find a way to connect with the customer and create a relationship through online capabilities. Success bound marketing campaigns need to rethink copywriting laws and apply them to furthering consumer based relationships through the Internet as a medium.
The company’s website needs to focus on providing the consumer a good reason for investing in their product or service. The customer needs to believe your involvement with their lives will make it more enjoyable or provide some kind of additional benefit. In order to secure and continue business with these clients, you must appeal to them on a daily basis through testimony or sharing a vicarious experience.
RSS feeds dominate Internet Explorer 7’s upcoming era. This release requires Internet-based sites to rethink the quality of their content. RSS feeds produce tickers about updated news and details on your product or service to post on other sites, personal computers and in general all across the world wide web. Consumers will choose from a multitude of options to gain access to your website’s content. Thus, it is important to familiarize yourself with this tool and use it to the furthest extent.
You might want to consider an analogy to help you better understand the importance of floating content as a means of creating business. Think of a beehive’s nest as your site’s home page. Now, imagine RSS feeds, tickers, updates and banner advertisements represent the working class of bees. Worker bees (your advertisements) scour the field (Internet) for sweets (customers) to bring back to the hive (home page) and put it to work in developing growth capabilities (making a sale). Your job as an Internet-based advertising company stands to draw in prospective customers and patch them into your growth and development by creating a meaning buyer to seller relationship.
Ross Sleight remarks further on the subject of traditional marketing influences by stating the UK increased Internet-based marketing investments by 24% since the previous calculation. This percentage resulted from strong increases in marketing investments throughout the course of a year and a half. Direct and Internet-based marketing campaigns comprise a good percentage of the increase. Traditional marketing will soon realize the end of its days as other marketing campaigns begins to sap out its remaining consumer business. Sales representatives ponder techniques on how to recapture the audience’s attention.
A good part of increased investments towards online marketing campaigns results from per-per-click advertisements and not website developments. Successful marketing requires the luring of customers to the main source of business and seats them in a position of interest by appealing to the consumer’s inner calling of desiring a product or service.
Recent reports show how the 24% of Internet marketing expenditures break down into realistic terms. Companies held back 11.5% of online funding for development but only 49% actually spend 1% or less on the Internet as a medium. You can expect to see an incredible increase in this rate sometime within the near future.