This term is often misunderstood with other things in linking but for the main, it means a link which indicates in its text that which you would expect to find on the landing page if you click on it.
So if the anchor text link on a website page stated the words 'Australian venomous spiders' what would you expect to find on the landing page that it linked to? That's right! A landing page with content relating to Australian venomous spiders. It really is as simple as that.
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